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董玉振专著《如何分析直销公司》介绍How?<wbr>To?<wbr>Analyse?<wbr>A?<wbr>MLM?<wbr>Company

该书已经被新加坡国家图书馆、中国国家图书馆列入永久收藏

 

作者董玉振也是新加坡直销史上唯一被公共机构邀请对公众做直销演讲的学者。

 

作者博客介绍文章:

董玉振专著《如何分析直销公司》介绍

 

该书除新加坡、马来西亚、中国大陆以外地区的发行代理为香港联合书刊物流有限公司。上述三地之外的读者购买该书,可以直接或通过您所在城市的中文书店向该公司订购。

 

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书  名:《如何分析直销公司

作  者:董玉振

出版日期:2011年3月

国际标准书号ISBN:978-981-08-7970-9

售  价:$24

该书特点:

这是全球第一本系统分析直销公司的著作。它将以客观、不带任何预设立场地探讨直销业的内在机理。对所有各公司直销商朋友都有一定的参考意义。目前已收到来自港台多个直销公司团队的大量订单。该书通俗的语言风格丝毫不影响其学术的价值,对于有志于直销研究的学术界读者,该书同样难得。

 

作者董玉振博士,曾于2007年于新加坡举行的世界书展上受大会组织者邀请做“如何分析直销公司”的报告。这是新加坡直销开放以来唯一受邀做公开直销演讲的学者。

 

×××××××××

  

直销业成功的人为什么那么少?

直销业的声誉为何不佳?

90%的人是因为选择直销公司不当而失败的,如何分析和选择直销公司?

 

这些困扰直销业的沉重命题,将在该书中得到解答。

 

对于那些有志于直销的朋友,该书您一定要读,它将有助于您降低上错跑道的风险。

对于那些正在做直销的朋友,该书将丰富您的知识,有助于稳定您的团队,让您对直销有更全面的认识。

对于那些严谨负责的直销公司经营者,该书将提供您让公司持续发展的重要信息。

对于负责直销监管的政府官员,该书将为您提供专业而易懂的知识,使您能有效保护公众利益。

 

 

目录

 

篇一   论 …………………………… 1

 

  第一章  直销三问    3

第一问:直销业成功的人为什么那么少? 8

第二问:直销业的形象为什么那样差?    8

第三问:如何分析和选择直销公司? 9

第二章 直销与人性  12

第一节 直销的本质和直销商利益  12

第二节 人性和个人目标    23

第三节 直销商的基本行为准则    34

 

篇二  如何分析和选择直销公司 ……… 41

   

          43

第一章 直销公司的基本概貌 46

第二章 直销产品   75

第一节 直销产品的特点    77

第二节 常见直销产品的类别  79

第二节 产品的质量    105

第三节 产品的价格    119

第三章 奖金制度解析    126

第一节 基本概念 126

第二节 奖金制度的种类及特点  133

第三节 值得注意的要素和玄机        151

本章结语  168

第四章 加入时机的考量 170

第一节 直销公司发展的三个阶段  170

第二节 加入时机的选择        175

第五章 几种特殊经营模式    181

 

篇三  团队和系统 …………………… 195

 

         197

第一章 直销领袖和团队    200

第二章 直销系统  213

第一节 系统的本质    213

第二节 分辨直销系统   216

 

 

 

Brief Introduction about this book How To Analyse A MLM company 

 

The is the first such book to give a detail procedure to analyze a Multi-level Marketing(MLM) company. It is started with the 3 questions as following:

 

1, Why so few distributors in MLM industries can be successful?

2, Why the impression of MLM industry and distributors is so bad?

3, How to analyze and select a MLM company?

 

Especially the 3rd question above is very critical to the person who is interested in mlm business, such as the distributors, the investors and management in MLM companies, as well as the government who take in charge of monitoring MLM industry.

 

In this book, Dr Dong Yuzhen give a detail illustration on how to analyze a MLM company, and meanwhile it has answered the questions mentioned above.

 

 

About the Author

 

Dong Yuzhen, Ph.D from Tsinghua University, which is the top university in China. He also ever do research in Nanyang Technological University in Singapore. His first book is The Back View of The Huge Man: Defend Mao Zedong and Thinking on China Nowadays. This book has brought him reputation on PR China History research. This book has been widely reported by some key medias from Singapore and Malaysia. He also had been invited by higher rank of leader of China central government to discuss on his research result.

 

Dr Dong also has contribution on the research of a famous classic fiction: Jin Ping Mei.

 

Dr Dong has also spend time from 2001 to study and deeply research on MLM industry. Because he notice the bright future of MLM industry and also find so many persons have been hurt by MLM business. After so long time research, he has been recognized as the top MLM scholar in Singapore and Malaysia.

Malaysia is one of the key MLM market worldwide. He was ever invited by some non-profit organizations to give speech on MLM to teach peoples how to analyse a MLM company, how to tell the cheating action from some MLM companies, and how to choice a MLM company which is suitable for the audience himself.

 

May 2007, one of the biggest book exhibitions was held in Singapore, the World Book Exhibition. There, the organizer of this exhibition invited Dr Dong gave a speech on MLM, which is the first speech on MLM in Singapore MLM industry history. The local media reported this speech.

 

After so much effort, Dr Dong completed this book in Chinese. A lot of orders have been coming down, because there are more than 5 million distributors only in ASEAN countries and Hong Kong, Taiwan.