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第一章 直销公司的基本概貌 46
第一节 基本概念 126
第四章 加入时机的考量 170
Brief Introduction about this book How To Analyse A MLM company
The is the first such book to give a detail procedure to analyze a Multi-level Marketing(MLM) company. It is started with the 3 questions as following:
1, Why so few distributors in MLM industries can be successful?
2, Why the impression of MLM industry and distributors is so bad?
3, How to analyze and select a MLM company?
Especially the 3rd question above is very critical to the person who is interested in mlm business, such as the distributors, the investors and management in MLM companies, as well as the government who take in charge of monitoring MLM industry.
In this book, Dr Dong Yuzhen give a detail illustration on how to analyze a MLM company, and meanwhile it has answered the questions mentioned above.
About the Author
Dong Yuzhen, Ph.D from Tsinghua University, which is the top university in China. He also ever do research in Nanyang Technological University in Singapore. His first book is The Back View of The Huge Man: Defend Mao Zedong and Thinking on China Nowadays. This book has brought him reputation on PR China History research. This book has been widely reported by some key medias from Singapore and Malaysia. He also had been invited by higher rank of leader of China central government to discuss on his research result.
Dr Dong also has contribution on the research of a famous classic fiction: Jin Ping Mei.
Dr Dong has also spend time from 2001 to study and deeply research on MLM industry. Because he notice the bright future of MLM industry and also find so many persons have been hurt by MLM business. After so long time research, he has been recognized as the top MLM scholar in Singapore and Malaysia.
Malaysia is one of the key MLM market worldwide. He was ever invited by some non-profit organizations to give speech on MLM to teach peoples how to analyse a MLM company, how to tell the cheating action from some MLM companies, and how to choice a MLM company which is suitable for the audience himself.
May 2007, one of the biggest book exhibitions was held in Singapore, the World Book Exhibition. There, the organizer of this exhibition invited Dr Dong gave a speech on MLM, which is the first speech on MLM in Singapore MLM industry history. The local media reported this speech.
so much effort, Dr Dong completed this book in Chinese. A lot of orders
have been coming down, because there are more than 5 million
distributors only in ASEAN countries and Hong Kong, Taiwan.